Elevating the Experience: Social Media Case Study with Labebe Prime

Industry: Steakhouse / Fine-Dining

Focus: Social Media Growth

Case Study Timeline: March 2025-May 2025

Overview

Labebe Prime isn’t your average restaurant—it’s an upscale destination that recently leveled up its culinary experience by exclusively serving USDA PRIME Meats. Known for its rich marbling, unmatched tenderness, and bold flavor, Prime is the gold standard in beef. Labebe’s mission? Deliver a top-tier dining experience—and now, match that same quality online.

That’s where we came in.

The Mission

When we partnered with Labebe Prime in March, the goal was simple:

Showcase the experience online as powerfully as it feels in person.
We picked up where their last social media manager left off—but reimagined the content strategy to feel more authentic, more engaging, and built to grow.

Our Strategy

We focused on Facebook, Instagram, and TikTok, posting consistently with a rotating content mix designed to keep things fresh and dynamic.

Chef / Owner Tony

Raw, real, and often hilarious. These videos put Tony—the face of the brand—front and center:

Funny scripted moments
Behind-the-scenes kitchen or dining room takes
Relatable, unfiltered hospitality content

Vibe Videos

Visual storytelling that lets the food, drinks, and ambiance do the talking:

Smoke and fire plating moments
Signature cocktails and mouthwatering bites
Candid dining clips that scream “this is the spot”

We don’t follow trends—we build an experience. And we never just “copy what everyone else is doing.”

RESULTS

Before we started, two influencer videos (posted prior to March) created a misleading spike in view counts. But removing those outliers, our organic performance consistently outpaced the previous manager.

Here’s a quick look at the key data points we’ll be visualizing with screenshots:

April: First Full Month

Kicked off our full content calendar
Content mix testing began
Set the baseline for follower growth

+90 Days Later

Follower Growth Surge: 10,236 followers gained in 90 days vs. previous 90 days
Profile Activity Way Up: Showing a strong uptick in views, engagement, and saved content
Month-Over-Month Momentum: Continuous improvements visible in content quality and reach