Suits, Style & Storytelling: Case Study with The Clothing Center
Industry: Custom Apparel / Tailoring
​
Focus: Social Media Growth
Case Study Timeline: May 2025 - October 2025
Overview
Since 1978, The Clothing Center has been more than just a menswear destination—it’s a cornerstone of New Jersey style. From custom suits to off-the-rack fits for men and boys, they’ve built their reputation on old-school service, modern style, and a pressure-free shopping experience.
​
Our mission? Help them bring that same trusted, personal vibe to the digital world.
The Mission
When we started working with The Clothing Center, both TikTok and Instagram had under 1,000 followers... total. The goal wasn’t just to grow numbers—it was to build a brand that felt as personable and genuine online as it does in-store.
​
We wanted to show the world what regulars already knew:
This place isn’t a retail chain, it’s locally owned and has a personality.
Our Strategy
We focused on Instagram and TikTok, posting consistently with content that felt relatable, helpful, and above all, human.
Vlad as the Face
As the owner, Vlad has a natural charisma—and a great eye for fit. We featured him as the anchor of the brand:
-
Styling advice and suit tips
-
Funny customer interactions
-
Vlad’s take on tailoring, trends, and timeless looks
TikTok Top Videos
Instagram Top Videos
Team & Customer Vibes
It’s not just Vlad—it’s a team effort.
We brought in other staff personalities and real customers to round out the content:
-
Candid in-store moments
-
Sizing and fit education
-
Walkthroughs of custom fittings and alterations
Everything was filmed authentically, in-store, as it happened. No scripts, no fluff—just real people doing what they do best.
RESULTS
We didn’t start with a viral post or influencer boost—we built momentum from scratch, brick by brick. And the results have been consistently strong:
Platform Growth
-
TikTok & Instagram each started under 1,000 followers
-
Strong, steady growth through engaging, relatable content
-
Increased views, saves, and repeat engagement on educational posts
From Foot Traffic to Feed Traffic
At The Clothing Center, everyone gets treated like a regular.
Our job was to make that energy visible online.
​
Whether it’s Vlad cracking jokes while pinning a hem or helping a teen find the perfect prom look—the content makes you feel like you’re already there.
THE CLOTHING CENTER'S INSTAGRAM AS OF OCTOBER 22, 2025
While we continue to test new video concepts and ideas, the core strategy stays the same and we're aiming to hit 100k followers in the near future!
