Driving Sales & Social Growth through Strategic Video Marketing
Industry: Luxury Leather Goods Repair
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Focus: Social Media Growth
Case Study Timeline: August 2024 – February 2025
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Project Goals
When Rago Brothers brought us in, their top priority was clear:
Increase nationwide mail-in repair orders by expanding their brand visibility and trust online.
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Although Rago had a strong reputation and loyal customer base, their growth on digital platforms had slowed, and their content was due for a refresh. Our goal was to create content that not only looked good—but also drove action.
Over One Year of Collaboration
We’ve been working with the Rago Brothers team for overa year now—and in that time, we’ve become a true extension of their brand. From monthly content shoots to strategy calls and performance reviews, it’s been a hands-on collaboration built on consistency and trust.
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They came to us looking for a strategic partner who could bring fresh eyes, creative energy, and measurable results—and we’ve been delivering on that month after month.
What We Deliver
Content Production
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15 Posts Per Month (Instagram Reels, Photos, Carousel Slides, and Shorts)
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TikTok FAQ Add-Ons: Answering real customer questions with raw, unedited short videos
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Monthly Shoot Days: 2 team members on site with full gear (camera bags, lightbox setup, mics)
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We captured:
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Before-and-after transformations
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Behind-the-counter shots
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Talking head content from the team
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Raw FAQs filmed on the spot
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Our goal was to keep the content authentic, consistent, and scalable.
Content Highlights
These standout videos crossed 1 million views—both highlighting behind-the-scenes repairs in a raw, satisfying visual format.
We also generated multiple videos in the 250K+ view range, keeping traffic high and the account consistently in front of new viewers.
RESULTS
Explosive Social Growth
Instagram:
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Grew from 100K to 144K followers in just 9 months
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(Compare that to the 5 years it took to reach 100K)
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TikTok:
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Grew from 8.5K to 11.8K followers
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Growth timeline: Feb 2025 - May 2025
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This level of growth not only expanded their audience, but also funneled thousands of new potential customers to the brand every single month.
